Privacy Policy

We collect personal data in the following ways:

Through our website contact form: When you submit an enquiry, we collect your name, email address, and any optional information you provide, including a telephone number and your message.

In the course of providing legal services: We collect information relevant to your matter, which may include your full name, identification documents, contact details, family information, financial information, and documents relating to the estate or matter at hand.

Through cookies and analytics tools: Our website uses essential cookies and may use analytics cookies to understand how the site is used. Please see our Cookie Policy for details.

Legal basis for processing: We process personal data on the basis of consent (for website enquiries and non-essential cookies), contract (for legal service delivery), and legitimate interest (for improving our services and maintaining records). Where we rely on consent, you may withdraw it at any time.

Retention: Website enquiry data is retained for up to twelve months. Client matter files are retained for seven years following the conclusion of the matter, in accordance with professional obligations.

Personal data collected through the website is used to respond to your enquiry and, where an engagement proceeds, to manage the legal matter. Specifically, we use personal data to:

• Respond to enquiries and provide pre-engagement advice
• Carry out and administer legal services
• Prepare and submit required legal documents
• Communicate with relevant courts, government departments, and financial institutions on your behalf
• Maintain required professional records
• Comply with legal and regulatory obligations

We do not use personal data for marketing purposes without express consent. We do not sell or transfer personal data to third parties for commercial purposes.

Third-party sharing: Data may be shared with courts, government agencies (including the Land Department and the Revenue Department), financial institutions, and other parties as required in the course of your matter. Where analytics software is used on our website, data may be processed by that provider subject to their own privacy practices.

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. These include:

• Secure document storage for physical and digital files
• Access restricted to authorised members of the firm
• Encrypted transmission for electronic communications containing personal data
• Regular review of data security practices

In the event of a personal data breach that is likely to result in harm to data subjects, we will notify affected individuals and, where required by the PDPA, the relevant supervisory authority within the timeframes specified by law.

Our website uses essential cookies required for basic functionality (such as storing your cookie consent preference). We may also use analytics cookies to understand how visitors use our site. You can manage your cookie preferences through the banner displayed on your first visit, or through our Cookie Policy page.

Under the PDPA, you have the following rights in relation to personal data we hold about you:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may ask us to correct inaccurate or incomplete data.
• Right to erasure: In certain circumstances, you may request that we delete your personal data.
• Right to data portability: Where applicable, you may request your data in a structured, machine-readable format.
• Right to object: You may object to processing based on legitimate interest in certain circumstances.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: You may lodge a complaint with the Personal Data Protection Committee of Thailand if you believe we have processed your data unlawfully.

To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframes required under applicable law.

Data Controller: Ayutthaya Counsel

Address: 31 Ratchadaphisek Road, Din Daeng, Bangkok 10400, Thailand

Privacy enquiries: [email protected]

Telephone: +66 2 247 86 59